Customising for the customer

In order to further strengthen ties with the customers, Voltas Chemicals Trading keeps a close watch on the varied requirements of different industries in order to be a comprehensive source. For example, if the cable industry uses a particular chemical sourced by Voltas, efforts are made to source agencies of other chemicals required. A good example is that of the toiletry industry. Voltas has been selling cellulose gums to leading toothpaste manufacturers such as Colgate, Geoffrey Manners and Balsara.

Since glycerine, sleanic acid and lauric acid are the other important chemicals used in the manufacture of toothpaste, cosmetics and soaps, Voltas secured an agency from Acidchem, Malaysia, a top glycerine and fatty acids producer. Thus, Voltas now supplies cellulose gums, glycerine and fatty acids to its clientele in the toiletries industry. In fact, when customers find that Voltas is in a position to offer more than one product, their trust in the company increases and Voltas is able to win better customer loyalty. Small wonder that Voltas can claim relationships with both principals and customers that go back over 45 years.