India's Largest AC Company,India's no1 ac (AC),Voltas is India's largest airconditioning (AC) & commercial refrigeration company,Voltas
 
   
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Building on leadership
Over more than five decades, Voltas has reached a position of leadership in its businesses and markets. Some highlights:
 
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Voltas is India's largest central airconditioning company

   
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Voltas leads in air conditioning projects in India.
 
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Voltas manufactures India's No 1 air conditioner brand.
 
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Voltas is one of India's most trusted names in supply, service and support of mining and construction equipment.

 
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Voltas leads in sourcing, installing and servicing state-of-the-art textile machinery in India.
   

Unitary Cooling Products
BUSINESS GROUP

All-India market leader Voltas AC extends its lead to 19.8%


The  Voltas AC has ridden the wave of excitement and popular appeal of its 'All-Weather AC' offering, to reach a high point of 19.8% market share in May 2013 (according to GFK Retail Audit Report). It goes without saying that the brand has sustained its national No. 1 position established in FY12-13 in a highly competitive market.

By thus widening its lead, the brand has made a significant advance over its overall market share of 18.4% in FY12-13. .

By contrast, the No 2 AC brand presently stands at 17.7%, representing flat year-on-year growth. The No 3 competitor lags behind at 11.4%.

These figures are especially meaningful because May is the most critical month in the AC industry, with the highest annual contribution.  Voltas AC sales have grown by 60%, which is significantly higher than competing brands.

Voltas' strong performance this May is reflected in various regional achievements as well. In N India, which accounts for almost 38% of the AC market, the brand leads with close to 30% share. This includes an undisputed 36.1% share as the No 1 brand in Delhi, one of India's largest markets for room ACs, followed by Punjab and Haryana.

The brand also holds the No 1 ranking in UP, Rajasthan, MP, Bihar, Jharkhand and, most significantly, Mumbai.

Voltas' growth spurt in AC sales results from several factors:
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a strong product line-up with 63 variants of split ACs
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an extended 5- and 3-Star product range
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an evolution of the 'all-weather' proposition, supported by product features like Insta-Cool Compressor,
Super Dust Guard, Active Dehumidifer and Intelligent Heating.
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the offering of numerous easy-finance options
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improved distribution footprint in key markets

Says Pradeep Bakshi (COO-Unitary Products, Voltas), "This is not a passing phenomenon. The Voltas brand has gained a lasting advantage in the market. We have every expectation that we can not only sustain our lead, but further widen the gap in months and years ahead."


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