Voltas has announced the launch of Fresh-Air Coolers, in a line extension that leverages the company's reputation in cooling solutions, and the market leadership of its AC brand. The Fresh-Air Cooler range comes with attractive features such as exclusive honeycomb cooling pads, carbonised dust filters and powerful air throw.
Commenting on the Fresh Air-Cooler launch, Pradeep Bakshi (President & COO - Unitary Products Business Group (UPBG) & Mining & Construction Equipment Division, Voltas Limited), said: “Voltas has the highest brand equity in cooling and comfort, and leads the market in ACs. Leveraging our cooling expertise, we are keen to extend our strengths into related product categories, and embark on our next stage of growth. With our launch of Voltas Fresh-Air Coolers, we aim to bridge the wide gap between fans and ACs, and be among the top 3 brands in Air Coolers within the next 3 years.”