India's Largest AC Company,India's no1 ac (AC),Voltas is India's largest airconditioning (AC) & commercial refrigeration company,Voltas
   
   
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Building on leadership
Over more than five decades, Voltas has reached a position of leadership in its businesses and markets. Some highlights:
 
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Voltas is India's largest central airconditioning company

   
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Voltas leads in air conditioning projects in India.
 
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Voltas manufactures India's No 1 air conditioner brand.
 
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Voltas is one of India's most trusted names in supply, service and support of mining and construction equipment.

 
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Voltas leads in sourcing, installing and servicing state-of-the-art textile machinery in India.
   

Unitary Cooling Products
BUSINESS GROUP

Voltas launches new range of ‘All Weather’ air conditioners


India’s most enduring AC brand builds on its 2012 market leadership, while expanding its national retail footprint


New Delhi, April 4th, 2013: Voltas Limited, India's leading air conditioning and engineering solutions provider, today introduced its new and powerful range of ‘All Weather’ air conditioners tailored specifically for varied climatic conditions across the country, all around the year. The new range of air conditioners now offers a brand new Insta–Cool Compressor and a host of new and improved features, and is equipped to deal with extreme weather patterns, ranging from peak summers to chilling winters.

Voltas’ new ‘All Weather ACs’ now feature four key benefits that position it uniquely in the Indian market:
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Insta-Cool Compressor – The new generation T3 compressor enables instant cooling even at 52° Celsius
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Active Dehumidifier – Dehumidification mode ensures comfortable indoor conditions even at peak humidity
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Super Dust Guard – Ensures that the quality of air being circulated within the room is clean and fresh, especially in dusty conditions
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Intelligent Heating – Keeps the room warm and comfortable even during extreme winters

Announcing the launch of the new ‘All Weather’ AC line-up, Mr. Pradeep Bakshi, Chief Operating Officer, UPBG, Voltas Limited, said, “Over the past one year alone, our All Weather ACs have gained tremendous traction in the Indian market, helping us emerge as the clear market leader. The new range of ‘All Weather ACs’ comes with an enhanced range of features that equip the product range to deliver uniquely and efficiently across all market conditions: be it the extreme heat of New Delhi, dusty conditions of Rajasthan, humidity of Chennai, or peak winters of Shimla, throughout the year.”

To effectively communicate the benefits of All-Weather ACs in an engaging manner, Voltas has further strengthened its communication pitch by launching its new marketing campaign for 2013 – with the next generation of the ‘Murthy’ advertising campaign. Mr. Murthy is now joined by his better half to lead a communication thrust that packs more appeal for consumers. The campaign reinforces the ‘Comfort-all-year-round’ positioning.

This unique ‘All Weather’ positioning, combined with Voltas’ range of differentiated products and its ever expanding distribution footprint, has helped the company establish and maintain a market leadership position in FY 2012 - 13, with an 18.5% market share in the highly competitive Indian air conditioner market.

Commenting on plans for the year ahead, Mr. Bakshi added, “We are confident that with the augmentation of the ‘All Weather’ product basket this year and further penetration into Tier II & Tier III towns, we will further consolidate our leadership position, and increase our lead over the competition.”

About Voltas Limited

Voltas Ltd., besides its Unitary Products business which includes room air conditioners, water dispensers and commercial refrigeration products, is a premier engineering solutions provider and project specialist. Founded in India in 1954, Voltas offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation, and air conditioning, refrigeration, electro-mechanical projects, textile machinery, mining and construction equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality. Voltas Ltd. is one of the top 10 companies within the Tata Group.


  © 2010 All right reserved by Voltas Limited
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