|Voltas wins the Best Corporate Brands 2016 award of
Economic Times (India)
Voltas was feted as one of the Top Corporate Brands of FY 2016, at a function hosted by The Economic Times at the Trident Hotel in Mumbai. The award was based on market research initiated by the Times Group of publications, and conducted by MRRS India, a leading company in the field.
Around 2000 stakeholders and 10500 consumers were polled from September to November 2015, and asked to rank the company on 16 criteria. These included usage, trustworthiness, familiarity, innovation and recommendation, and several more. A tally of the scores revealed Voltas to be among the top two in the Consumer Durables category, and thus one of the 150 companies that led in their respective categories.