ALL WEATHER AC

Voltas de-seasonalized the AC category by launching its All Weather AC, which can run throughout the year in any season summer, monsoon and winter. Our brand protagonist Murthy, an affable guy who keeps on getting transferred to different parts of the country stays comfortable with the Voltas All Weather AC. In the next 2 years, Voltas further augmented the All Weather value proposition in 2013 & 2014.