Brand story
- 2006 - 2010
- 2011 - 2015
- 2016 - 2020
- 2021 - Present
VOLTAS INDIA KA DIL INDIA AC
In 2006, Voltas launched India Ka Dil, India Ka AC, where the brand leveraged its Indian roots and legacy in Air Conditioning category.
VOLTAS STAR RATED AC
In 2007, Voltas pioneered the concept of star rating in Air Conditioners, and launched the Voltas range of star rated AC.
VOLTAS “JAG MAG DESH MERA”
In 2008, Voltas took up cause marketing through “Jagmag Desh Mera” campaign by recognizing the pressing need of low running cost desired by consumers, and appealed to spirit of philanthropy through its contribution to rural lighting.
VOLTAS SENSIBLE COOLING
In 2010, Voltas launched the Sensible Cooling campaign, which made the consumers aware of the key benefits of optimal cooling and energy efficiency obtained from Voltas AC.
ALL WEATHER AC
Voltas de-seasonalized the AC category by launching its All Weather AC, which can run throughout the year in any season summer, monsoon and winter. Our brand protagonist Murthy, an affable guy who keeps on getting transferred to different parts of the country stays comfortable with the Voltas All Weather AC. In the next 2 years, Voltas further augmented the All Weather value proposition in 2013 & 2014.
VOLTAS ALL WEATHER AC
Introducing the Voltas All-Weather AC, perfect for year-round comfort. Equipped with an Active Dehumidifier for combating Chennai's humid weather, Instant Cooling to beat the heat waves in Delhi and Rajasthan, and Intelligent Heating for cozy winters in Delhi.
VOLTAS ALL WEATHER AC
The Voltas All Weather AC is designed for every Indian climate, ensuring year-round comfort. With features like Active Dehumidifier, Instant Cooling, and Intelligent Heating, it's perfect for any weather. Our protagonist, Murthy, embodies adaptability as he frequently relocates to various corners of the country. With the Voltas All Weather AC, he remains at ease regardless of the climate, effortlessly impressing his demanding and unpredictable father-in-law during his visits.
VOLTAS ALL WEATHER SMART AC
Voltas launched its range of Smart AC, which can be operated from anywhere using Wi-Fi and Infra-Red technology. Smart Murthy is able to outwit his father in law using the Smart AC.
VOLTAS ALL STAR AC
In 2016, Voltas launched its range of Inverter AC as “All Star” with the value proposition of ‘Run 2 AC at the cost of 1’, which helped to de-mystify the concept of Inverter AC in the minds of the consumers. The Gupta and Sharma families learnt the lesson of not squeezing their families in a single room with an ulterior motive of using only 1 AC.
VOLTAS ALL STAR INVERTER AC
In 2017, Voltas augmented its All-Star value proposition by adding the benefit of All Weather and launched Voltas All Star Inverter AC. The consumer could run the AC throughout the year and yet
save more. Murthy's neighbors like to spend time at his house than theirs as he has Voltas All Star Inverter AC, which gives dual benefit of comfort in all types of weathers as well as savings.
VOLTAS ALL STAR INVERTER AC
Murthy’s Unwanted Atithi has the AC on all the time in Murthy's house, but Murthy is smarter! He has Voltas All Star Inverter AC with two stage steady cool compressor, which gives the double benefit of Steady Cooling along with Steady Savings. Matlab Full Chain Ki Neend!
Voltas Beko – Launch in India
In 2018, Voltas Beko launched in India - an equal partnership joint venture between Volts and Turkey’s largest household appliances manufacturer, Arçelik. Armed with unique features eant
for Indian homes, Voltas Beko positioned itself as ‘Partners of Everyday Happiness’ and ‘Tested by Real Moms’ in India.
VOLTAS ADJUSTABLE AC TVC
Why adjust when the AC can adjust for you? Presenting the All New Voltas Adjustable Inverter AC, which runs at different cooling capacities for your different cooling needs. The unique adjustable mode not only helps you keep comfortable in different situations but also saves on your electricity bills. #VoltasAdjustableInverterAC
Voltas Beko – Mummy Ka Sunday
Sundays are our most awaited holidays, but what about moms? Their relentless routine revolves around making our Sunday perfect. With #VoltasBeko, let’s make Sunday an off for everybody. #KahanGayaMummyKaSunday
Voltas Beko – Refrigerator – Upto 30 days freshness
It's time you FINALLY believed that Voltas Beko StoreFreshTM technology keeps your fruits & vegetables fresh for up to 30 days! After all it's #TestedByRealMoms
Voltas Beko – Washing Machines – Removes 26 types of stains
How many types of stains can you count? Well, we can easily remove every one of them with the StainExpertTM feature, which removes 26 different types of stains. Yes…26. Don't worry it's #TestedByRealMoms
Voltas Beko – I Am Enough
She works extra hard. She takes extra care. Her love knows no bounds. She works wonders every day. Let's celebrate every single mom out there, who puts in double the effort and gives double the love to her child. #IAmEnough
VOLTAS MAHA ADJUSTABLE PUREAIR AC
Introducing the new Voltas Maha Adjustable PureAir AC with 5 stage adjustable mode and the Super UVC Technology that kills
99.9% of the germs in the air so your family can stay safe and comfortable.
VOLTAS MAHA ADJUSTABLE AC TVC
The future of ACs is here! Presenting India's first Voltas Maha Adjustable Inverter AC with Multi-Adjustable Mode. It runs at three different cooling capacities for your different cooling needs. #VoltasMahaAdjustableInverterAC
VOLTAS AIR PURIFIER DVC
Introducing Voltas Air Purifier, a unique range of Air Purifiers from Voltas. With its excellent 6-stage filtration process, a precision of 0.01 micron, and a filtration rate of 99.9%, it eliminates impurities with ease. Now, experience pure air in the comfort of your home.
Voltas Beko – Freedom from Expectations
What does freedom mean for Maa? To not be pressured by higher standards, the need to be perfect, to have some moments just for herself and to celebrate the way she is. After all, freedom starts with accepting ourselves, as we are. Let's help Maa find #FreedomFromExpectations
Voltas Beko – Ghar Sabka Zimmedari Sabki
Let us challenge the stereotype that household chores are the sole responsibility of women, especially mothers. With a simple story that it just takes one family member to step up & remind others that #GharSabkaZimmedariSabki
VOLTAS PUREAIR 6 STAGE ADJUSTABLE AC
The all-new Voltas PureAir 6 stage Adjustable AC, India’s first AC with HEPA Filter, PM1.0 sensor and AQI Indicator; comes with 6 adjustable tonnage modes, leading to cool, pristine, pure air, and savings.
VOLTAS PUREAIR 6 STAGE ADJUSTABLE AC
The all-new Voltas PureAir 6 stage Adjustable AC, India’s first AC with HEPA Filter, PM1.0 sensor and AQI Indicator; comes with 6 adjustable tonnage modes, leading to cool, pristine, pure air, and savings.
Voltas Beko – Dishwasher
With a heightened need for hygiene in these times, and to help make lives easier and chores convenient, we launched Voltas Beko Dishwashers. They're #TestedByRealMoms and bear their seal of approval.
Voltas Beko – Factory of Happiness
Here is a sneak peek into the world of innovation and technological excellence. A space that proudly carries the vision of Made in India with the talented and hardworking women workforce doing their part of creating the magic. Influencers from all over the country got an opportunity to witness all the products come to life at the Voltas Beko factory. They had an insightful tour of our factory of happiness, which answered all their questions and left them with a satisfied smile and trust.
Voltas Beko – The Stronger Dads
Let’s celebrate a father’s heart that’s bigger than his chest, and his resolve to stand by his family that’s stronger than his physique. Let’s give it up for #TheStrongerDads
Voltas Beko – Dishwasher – Har Galti Maaf, Yeh Karega Saaf
When it comes to hygiene, moms’ got nothing to worry about. Thanks to Voltas Beko Dishwashers with 700C Hygiene Wash. So now, the kids can play with zero worries!
VOLTAS SMART AIR AC
Shor Kam, Kaam Zyaada! Introducing the all-new Voltas SmartAir AC with Super Silent Operation. Its innovative sleep mode adjusts the temperature to put you at peace while you sleep, and the 5-stage adjustable mode provides more comfort and savings. Now, live smart with an IoT-enabled interface, straight from the house of India's No. 1 AC brand.
Voltas Beko - Celebrating the Powerhouses Behind the Scenes
Voltas Beko proudly honours the strong women who set examples every single day. It is these women who work tirelessly, day and night, to breathe life into our home appliances. Their dedication, efforts, and hard work are the driving force behind the innovation and excellence of Voltas Beko. We salute these remarkable women for their unwavering commitment and passion. Let's celebrate their strength, creativity, and determination. Together, let's empower and uplift each other because #ItIsHer who shapes our world.
- 2020 - Present
Voltas Beko – Refrigerator – Upto 30 days freshness
It's time you FINALLY believed that Voltas Beko StoreFresh™ technology keeps your fruits & vegetables fresh for up to 30 days! After all it's #TestedByRealMoms
- 2023 - Present
Voltas Beko – Dishwasher – Har Galti Maaf, Yeh Karega Saaf
When it comes to hygiene, moms’ got nothing to worry about. Thanks to Voltas Beko Dishwashers with 70C Hygiene
Wash. So now, the kids can play with zero worries!
Voltas Beko – Dishwasher
With a heightened need for hygiene in these times, and to help make lives easier and chores convenient, we launched Voltas Beko Dishwashers. They're #TestedByRealMoms and bear
their seal of approval.
- 2020 - Present
Voltas Beko – Washing Machines – Removes 26 types of stains
How many types of stains can you count? Well, we can easily remove every one of them with the StainExpertTM feature, which removes 26 different types of stains. Yes…26. Don't worry it's #TestedByRealMoms
- 2008 - 2012
- 2013 - 2017
- 2018 - 2022
- 2023 - Present
VOLTAS “JAG MAG DESH MERA”
In 2008, Voltas took up cause marketing through “Jagmag Desh Mera” campaign by recognizing the pressing need of low running cost desired by consumers, and
appealed to spirit of philanthropy through its contribution to rural lighting.
Voltas Beko – Launch in India
In 2018, Voltas Beko launched in India an equal partnership joint venture between Voltas and Turkey’s largest household appliances manufacturer, Arçelik. Armed with unique features meant for Indian homes, Voltas Beko positioned itself as ‘Partners of Everyday Happiness’ and ‘Tested by Real Moms’ in India.
Voltas Beko – Mummy Ka Sunday
Sundays are our most awaited holidays, but what about moms? Their relentless routine revolves around making our Sunday perfect. With #VoltasBeko, let’s make Sunday an off for everybody. #KahanGayaMummyKaSunday
Voltas Beko – I Am Enough
She works extra hard. She takes extra care. Her love knows no bounds.
She works wonders every day. Let's celebrate every single mom out there, who puts in double the effort and gives double the love to her child. #IAmEnough
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Voltas Beko – Freedom from Expectations
What does freedom mean for Maa? To not be pressured by higher standards, the need to be perfect, to have some moments just for herself and to celebrate the way she is. After all, freedom starts with accepting ourselves, as we are. Let's help Maa find #FreedomFromExpectations
Voltas Beko – Ghar Sabka Zimmedari Sabki
Let us challenge the stereotype that household chores are the sole responsibility of women, especially mothers. With a simple story that it just takes one family member to step up & remind others that #GharSabkaZimmedariSabki
Voltas Beko – Factory of Happiness
Here is a sneak peek into the world of innovation and technological excellence. A space that proudly carries the vision of Made in India with the talented and hardworking women workforce doing their part of creating the magic.
Influencers from all over the country got an opportunity to witness all the products come to life at the Voltas Beko factory. They had an insightful tour of our factory of happiness, which answered all their questions and left them with a satisfied smile and trust.
Voltas Beko – The Stronger Dads
Let’s celebrate a father’s heart that’s bigger than his chest, and his resolve to stand by his family that’s stronger than his physique. Let’s give it up for #TheStrongerDads
Voltas Beko - Celebrating the Powerhouses Behind the Scenes
Voltas Beko proudly honours the strong women who set examples every single day. It is these women who work tirelessly, day and night, to breathe life into our home appliances.
Their dedication, efforts, and hard work are the driving force behind the innovation and excellence of Voltas Beko. We salute these remarkable women for their unwavering commitment and passion. Let's
celebrate their strength, creativity, and determination. Together, let's
empower and uplift each other because #ItIsHer
who shapes our world.