2016 ·
VOLTAS ALL STAR AC
In 2016, Voltas launched its range of Inverter AC as “All Star” with the value proposition of ‘Run 2 AC at the cost of 1’, which helped to de-mystify the concept of Inverter AC in the minds of the consumers. The Gupta and Sharma families learnt the lesson of not squeezing their families in a single room with an ulterior motive of using only 1 AC.